TV presenter hit back after viewer called out 'bad tattoo' that had heartwarming meaning

TV presenter hit back after viewer called out ‘bad tattoo’ that had heartwarming meaning

A Powerful Response to Misunderstanding

Renowned TV presenter Oriini Kaipara made headlines in 2021 when she became the first person to host a primetime news show with a moko kauae, a traditional Māori facial tattoo. While her cultural expression was met with widespread admiration, it also drew criticism from a small but vocal group of viewers.


The Meaning Behind Oriini Kaipara’s Moko Kauae

The moko kauae is a deeply significant facial tattoo traditionally worn by Māori women. Kaipara explained to CNN that her moko is a tribute to her ancestry and a constant reminder of her heritage.

“When I doubt myself, and I see my reflection in the mirror, I’m not just looking at myself. I’m looking at my grandmother and my mother, and my daughters,” Kaipara shared.

Her tattoo symbolizes empowerment, identity, and a connection to the generations of Māori women who came before her.


Viewer Backlash and Cultural Ignorance

Despite the positive feedback Kaipara received, one particular viewer, David, labeled her tattoo as “offensive” and criticized her use of the Māori language during broadcasts. In a letter to the newsroom, he wrote:

“We object strongly to you using a Māori TV presenter with a moku… A bad look.”

He also demanded that Kaipara stop speaking the Māori language, showing a clear lack of cultural understanding.


Oriini Kaipara’s Powerful Clapback

After enduring ongoing criticism, Kaipara finally responded publicly. Sharing her reply on Instagram, she calmly but firmly addressed the viewer’s ignorance.

In her email, she corrected the mispronunciation of moko and emphasized its cultural significance:

“Moko are ancient cultural markings unique to the indigenous people of Aotearoa. We mean no harm nor deserve such discrimination, harassment, and prejudice.”

She ended her response by urging the critic to leave his outdated biases in “the 1800s.”


Widespread Support for Kaipara

While the complaints came from a vocal minority, Kaipara received overwhelming support from fans and advocates. Many praised her for standing firm in her cultural identity. Comments such as:

  • “It’s beautiful and about time.”
  • “I don’t understand why anyone would have a problem with this.”

highlighted the importance of embracing diversity on mainstream platforms.


Representation Matters: A Call for Māori Advocates

Kaipara noted that her very presence in a key media role can “trigger some people.” However, she remains committed to breaking barriers and advocating for greater Māori representation.

“We need more Māori advocates in key roles across every sector,” Kaipara emphasized.


A Cultural Celebration, Not a Bad Look

Oriini Kaipara’s story is a testament to the importance of embracing cultural identity and standing against prejudice. Her moko kauae is not just a tattoo — it’s a symbol of strength, tradition, and pride that resonates far beyond the screen.


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